Case study
Unsolicited concept, not a client
GC Design Build
A homepage concept for a Charlotte design-build firm, organized around its real advantage: one team that draws, prices, and builds.
Location
Charlotte, NC
Year
2026
Scope
Homepage concept
Platform
Framer
Services
Strategy, Messaging, Web design, Framer build
Overview
Unsolicited concept. GC Design Build is not a Sketch & Frame client. This is a homepage we designed to show how we would present a design-build firm.
The firm designs and builds custom homes, additions, and renovations in Charlotte’s older neighborhoods, with architects, designers, and builders working under one contract.
Full homepage + key features
Scroll the whole page.
Drawn · priced · built photo sequence · Neighborhood project index · Services with project photography · Site-visit inquiry form
The challenge
Design-build is an advantage that’s easy to claim and hard to show. A homeowner comparing an architect and a builder separately needs to understand, quickly, why one contract is better, and see proof in neighborhoods they know.
Design decisions
The hero says it in six words: drawn, then built, by one team. A pinned photo sequence walks through drawn, priced, and built, each step paired with a finished project.
Work is indexed by neighborhood rather than style, because that’s how Charlotte homeowners think about houses. Third-party proof sits right where a skeptical visitor looks for it.
