Case study
Unsolicited concept, not a client
Grandfather Homes
A homepage concept for a Charlotte custom builder whose story spans three generations, from an architect’s rule to a grandfather who painted the backs of cabinets.
Location
Charlotte, NC
Year
2026
Scope
Homepage concept
Platform
Framer
Services
Story, Copy, Web design, Framer build
Overview
Unsolicited concept. Grandfather Homes is not a Sketch & Frame client. This is a homepage we designed to show how we would present a family-run luxury builder.
Grandfather Homes builds custom homes, renovations, and communities in Charlotte.
Key features
Hero photo that settles into a framed plate · Named-home collection with scroll wipes · Three-generation story · Four-phase process · Team and press
The challenge
The current homepage shows little beyond the logo and navigation. A remarkable family story and a collection of named homes never reach a first-time visitor.
Design decisions
The page opens with the family rule, “Never be afraid to be different,” then walks through the collection one named home at a time.
A grandfather who painted the backs of cabinets anchors the story section, and a four-phase rail sets expectations from planning to closing.
