Case study
Unsolicited concept, not a client
Patrick Joseph Designer Homes
A homepage concept for a Lake Norman design-build firm with more than 170 fully custom homes, none of them repeated.
Location
Cornelius, NC
Year
2026
Scope
Homepage concept
Platform
Framer
Services
Positioning, Copy, Web design, Framer build
Overview
Unsolicited concept. Patrick Joseph Designer Homes is not a Sketch & Frame client. This is a homepage we designed to show how we would present a fully custom design-build firm.
The firm designs and builds one-of-a-kind residences on Lake Norman, with the same trades working side by side for two decades.
Key features
Full-bleed hero with the real wordmark · Pinned slider of finished homes · Four-phase approach with a hand drawing · Team, recognition, and FAQ
The challenge
The current homepage is a single photo and a footer. For a firm with more than 170 custom homes, the site wasn’t making the case.
Design decisions
Finished homes slide past in a pinned horizontal track, each with its location, style, and size. The approach section pairs a hand drawing with four selection phases.
Cost and timeline questions are answered on the page, so serious buyers arrive informed.
